About:
As a certified Google Analytics professional, I can help you with:
- Creating a sound plan for capturing web traffic data and insights and using them in making agile marketing decisions to optimize web experience and turn a prospects' visit into a seamless and meaningful journey.
- Initial set up of Google Analytics. Dashboard with custom reports.
- Set up of essential tags to report on various metrics such as page visits, clicks, actions on social media platforms connected with GTM, qualification for remarketing, etc.
- Technical analysis of winning as well as pain points for website visitors through navigation data and heatmaps; and creating action plans to optimize the web experience and improve conversions.
- Analysis and planning to reduce bounce rate.
- Reports to help in buyer persona research
- Lead tracking from various channels and attribution models to determine best channels to optimize marketing RoI.
- Google ads integration and reporting of ads/campaigns effectiveness data
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